Why Should You Buy Allen-Bradley® Products from an Authorized Distributor?

Buying from an authorized distributor helps ensure you're receiving genuine products with the traceability and manufacturer support your industrial operation depends on.

What Is an Authorized Rockwell Automation Distributor?

An authorized Rockwell Automation distributor is an approved source for genuine Rockwell Automation and Allen-Bradley products.

Purchasing through an authorized channel provides confidence that the equipment you're installing in your facility comes through a trusted supply chain and is supported appropriately by the manufacturer.

What Are the Risks of Buying from an Unauthorized Seller?

Products sold through unauthorized sellers may be advertised as "new," "factory sealed" or covered by a manufacturer warranty even when their history or condition cannot be properly verified.

Potential concerns include products that are:

• Used or previously installed
• Repaired or modified
• Outdated or open-box
• Counterfeit
• Made with non-original components
• Improperly stored or handled
• Ineligible for manufacturer warranty coverage
• Missing legitimate firmware or software licenses

Without an authorized supply chain, it can be difficult to know exactly where a product originated or what happened to it before it reached your facility.

Can Counterfeit Industrial Products Create Cybersecurity Risks?

Counterfeit and modified electronic components can introduce cybersecurity concerns into industrial environments.

Industrial devices often communicate directly with PLCs, networks, machines and other control-system components. Installing a device whose origin or integrity cannot be verified introduces unnecessary uncertainty into an OT cybersecurity strategy.

Supply-chain security should therefore be considered alongside traditional cybersecurity practices such as network segmentation, access control, patching and monitoring.

Are Products from Unauthorized Sellers Covered by the Rockwell Automation Warranty?

Products purchased outside the authorized distribution network may not have the Rockwell Automation warranty or support customers expect.

Claims such as "factory warranty" made by an unauthorized seller should not automatically be treated as confirmation of manufacturer warranty coverage.

Purchasing through an authorized source helps ensure you receive the appropriate warranty, licensing and support associated with the product.

How Can Unauthorized Products Affect Reliability?

Even when a product appears authentic, its previous use, storage conditions, repair history or modifications may be unknown.

That uncertainty can increase the risk of:

• Premature equipment failure
• Unexpected downtime
• Difficult troubleshooting
• Compatibility issues
• Additional maintenance costs
• Safety and reliability concerns

For production-critical equipment, knowing the history and source of a component can be just as important as knowing its catalog number.

How Can I Make Sure I'm Buying Genuine Allen-Bradley Products?

Purchase Rockwell Automation and Allen-Bradley products through an authorized Rockwell Automation distributor.

Before purchasing, consider whether you can verify:

• The seller's authorization
• Product authenticity and origin
• Warranty eligibility
• Firmware and software licensing
• Access to manufacturer support
• Product lifecycle and safety information

If you are unsure whether a source is authorized, verify the seller before purchasing.

Why Purchase Through ES&E?

ES&E is an authorized Rockwell Automation / Allen-Bradley distributor, providing customers with a trusted source for genuine automation products.

Working with ES&E gives you access to more than the product itself. Our team can help with product selection, technical questions, lifecycle planning and ongoing support while providing confidence that the Rockwell Automation products entering your facility are coming through an authorized channel.

Know the Source. Protect Your Operations.

An industrial component may be a small part of your overall system, but its reliability and integrity can have a much larger impact.

Buying through an authorized source helps protect your equipment, your network and your operation from unnecessary risk.